
HEALTHCARE PUBLIC RELATIONS EXPERTS
we turn your results and expertise into visibility, trust and booked appointments
We offer compliance-first storytelling for physicians and aesthetic leaders. Our team of leading public relations and business development experts convert data and credentials into on-label narratives, national media, and referral-driving alliances measured by consult requests and filled calendars.
WE ARE DR MEDIA GROUP
empowering practices. expanding possibilities.
For nearly 20 years, DR Media Group, powered by Illumination PR, has led the field of healthcare public relations in the United States, standing at the intersection of clinical expertise and public perception. Our team of healthcare-focused publicists, former medical journalists, and business-development specialists excels in translating complex science into clear, compelling narratives.
These narratives build credibility, foster patient trust, and unlock growth opportunities for private practices and multi-location groups, hospital departments and specialty centers, medical-grade skincare and aesthetic innovators and health-tech and wellness start ups.
1B
MEDIA IMPRESSIONS
40k
MEDIA PLACEMENTS
172
PRACTICES GROWN
300+
BRAND PLACEMENTS
our core solutions
Proof in Practice.
From doubling consult requests for a Beverly Hills aesthetic practice to guiding a multi‑hospital rollout of an AI diagnostic platform, our case studies illustrate measurable impact on patient acquisition, brand equity, and bottom‑line growth.
Physician & Practice Branding
Clarify your value proposition, visual identity, and patient promise across every touchpoint.
Media Relations & Thought Leadership
Secure expert commentary, feature stories, and keynote panels that position you as an authority.
Aesthetic Launch & Product PR
Introduce new injectables, devices, or skincare lines with buzz that converts curiosity into bookings.
Reputation & Review Management
Monitor, respond, and resolve - maintaining a five‑star footprint where patients make decisions.
Strategic Partnerships & BD
Align with research institutes, pharma, or wellness brands to expand reach and revenue.

why physicians, innovators and medical experts choose us
Domain
Expertise
We speak the language of physicians, from peer‑reviewed data to FDA approvals, ensuring every message is accurate, compliant, and clinically relevant.
Media
Credibility
Decades‑long relationships with top‑tier health, science, and beauty outlets mean your perspective lands in the right headlines, not the back page.
Reputation
Stewardship
Proactive review management, crisis readiness, and brand‑safe social guidance protect the trust you’ve earned.
Growth
Alignment
Business‑development strategists uncover referral channels, strategic partners, and ancillary revenue streams that fit your vision for practice expansion.
media partnerships


































ready to advance your impact?
Schedule a confidential strategy call to discuss your goals, challenges, and the quickest path to greater visibility and sustainable practice growth. Your expertise deserves the spotlight—let’s position it there.